Quick Comparison: Tools and Criteria

The table below provides a quick comparison of tools and the criteria. Read the next section to learn more about each tool, see some examples, and find links to more resources.

Tool

Audience

Cost

Implementation

Learning Curve

Excel

Internal

None

Low

Low-Medium

Excel with Power Tools

Both

None

Low

Medium

PowerBI

Both

$0 or $10 per user per month

Low

Medium

Tableau Public

Public

Free

Low

Medium

Tableau Desktop

Internal or both

~$1500 one time licensing fee + ~$400 annual maintenance fee

Low

Medium

Tableau Server

Both

High

Medium

Medium-High

Tableau Online

Both

$500 per user per year

Low-Medium

Medium

Build your own

Both

High

High

Varies

Other subscription tools

Varies, mostly internal

Varies from $25 a month to $1000s annually

Varies

Varies